Started in January 2014, Upvan Arts Festival in Thane is now named as one of the biggest art festivals of India. It has managed to gain both, appreciation and audience, in a short course of time. It provides a platform to all art forms, restoring the distinct culture of the country. Thanekars welcome the Hindu New Year by partaking in a procession to the famous spots of the city; this is known as Shobha Yatra. It sees people revelling in the spirit of the New Year by dancing to folk songs. Apart from cultural events in Thane, the city is also a host to other events. Business events in Thane include Time Management Seminar, Hosting Con, Networking Meets, Digital Marketing Training etc., attracting entrepreneurs, executives and management students to the city.